Posted January 31, 2016 by bizadmin in Momentary Brilliance

Vanity Plate Confusion

When I’m driving around my city, I almost always spot one of those vanity license plates.

Maybe you call them “personalized” license plates.

At any rate, they are the plates where someone can pay extra to have their own slogan, name or abbreviation on it.

Some range from the obvious like a business name, so something more obscure.

I’m not sure what “MBIN” would stand for.

The numeric version of their ATM Pin?

Mountain biking?

An acronym that reminds him of his anniversary or wife’s birthday?

I don’t know.

I’m not super awesome at the game of license plate charades.

But the same sort of confusion can occur if you aren’t promoting your business using TARGETED traffic.

The person seeing your ad will wonder what it means and how they got there as they aren’t interested in it at all.

And “Poof!” there goes your money – wasted on untargeted ads.

Don’t use un-targeted advertising:

Here’s to cutting through ad confusion with targeted clarity,

Matt Hardy
BizDevShots Podcast