Posted February 24, 2016 by bizadmin in Momentary Brilliance

The Exploding Cigar E-Cig Gag of Online Biz

In the early to mid 1900’s they seemed to love their practical jokes.
One of the best was the old exploding cigar trick.
They’d pack a small amount of explosive charge near the lighting end that would blow up when heated.
While very popular up to the 1950’s, sales began to decline due to unintended injuries.
Nowadays, we have e-cigs that have taken their place.
It seems almost every day in the news you hear more reports about someone getting hurt when the e-cig they were using blew up.
I’m sure these things would be a lot more funny if people weren’t getting hurt.
It’s similar to online advertising: you want the intended benefit, but you don’t want it to blow up in your face.
Make the wrong move, use the wrong traffic source, forget to check a couple boxes and your biz could be in a world of hurt.
Don’t big a victim of the old exploding cigar trick:

Here’s to avoiding your advertising efforts blow up in your face,

Matt Hardy
BizDevShots Podcast