Posts Tagged ‘targeted marketing’
 
 
 
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Now, I'm the first one to say that it's a good idea to stand out from the crowd in your line of work. And usually it is. Usually. But if you're a burglar with "GUCCI" tattooed across your forehead, it may not be the best idea given your line of work. Cops in California recently pulled over a suspect like this - identified him by his tattoos - and it led to his arrest & multiple weapon convictions when they searched his house. Did he stand out from everyone else? Absolutely. Would people remember after seeing him? You bet. Could this make it easier for victims to later identify him? Yup. And his targeted advertising helped him stand out from the crowd when the cops started scanning the market. Our solutions can help you identify your target market easier than if they had obvious ink done. http://bizdevshots.com/solution/ Here's to standing out from the crowd in a good way, Matt Hardy BizDevShots Podcast BossInternetMarke...

 
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So North Korea has a history of doing all sorts of nuclear testing and un-sanctioned rocket launches. Sometimes it's real and sometimes they tell us it was fake. Can you imagine how nervous their neighbors are? They live on pins and needles in the constant fear of a nuke flying overhead or being detonated in the ocean. The fallout (horrible pun intended) from the stress this puts on their relations would be pretty huge. It's like if you were to use un-targeted marketing for your business. All of a sudden, your message is blazing across the radar of uninterested people. In this case, the consequences are that your marketing budget goes up in smoke. Instead, "zero in" on people who are actually looking for your product or service: http://bizdevshots.com/solution/ Here's to targeting your marketing with pinpoint accuracy without freaking out the neighbors, Matt Hardy BizDevShots Podcast BossInternetMarke...


 
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Whenever it gets close to the Super Bowl, people get excited. Sure, some for the game, others for the ads that they play during it. Each ad costs $5 million dollars per spot. Top top it off, the American Marketing Association says that they don't really help sell more product. Sure, we all remember the funny ad. But did we all run out and buy that product because of it? So do these ad spots translate directly into sales? Does it fatten the bottom line? Nope. Not according to the AMA. Why not? Because it's interruption-based advertising and un-targeted. More than half the people want to actually WATCH THE GAME. And unless they are amused by the occasional funny commercial, they are going to fast-forward through all the ads. Bye bye ad spend. And targeting? Not a chance. The closest you get to being able to pinpoint an audience is to assume that around half of them like to watch football....

 
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When I'm driving around my city, I almost always spot one of those vanity license plates. Maybe you call them "personalized" license plates. At any rate, they are the plates where someone can pay extra to have their own slogan, name or abbreviation on it. Some range from the obvious like a business name, so something more obscure. I'm not sure what "MBIN" would stand for. The numeric version of their ATM Pin? Mountain biking? An acronym that reminds him of his anniversary or wife's birthday? I don't know. I'm not super awesome at the game of license plate charades. But the same sort of confusion can occur if you aren't promoting your business using TARGETED traffic. The person seeing your ad will wonder what it means and how they got there as they aren't interested in it at all. And "Poof!" there goes your money - wasted on untargeted ads. Don't use un-targeted advertising: