Posts Tagged ‘targeted advertising’
 
 
 
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The other day I went to a tradeshow. It was aimed at people who liked fishing, off-roading, hunting and camping - outdoorsy people. It had virtually everything from guns and scopes to boats and trailers - pretty much anything outdoors related. So I went to have a look at what was out there. First off - it was incredibly busy. Wall-to-wall people and what seemed like hundreds of displays. With so many displays there are always a few that surprise me. Knitting related products? Roofing supplies? I feel sorry for these people. It would've cost a lot of money for them to have the display at the show. And yet, as I walked by they were sitting there looking bored with nobody interested in their products. They probably didn't have bad products. And they could've been the nicest people ever and had the best customer service in their industry. But they were trying to sell to the wrong crowd. If you can't effectively target the ...

 
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So North Korea has a history of doing all sorts of nuclear testing and un-sanctioned rocket launches. Sometimes it's real and sometimes they tell us it was fake. Can you imagine how nervous their neighbors are? They live on pins and needles in the constant fear of a nuke flying overhead or being detonated in the ocean. The fallout (horrible pun intended) from the stress this puts on their relations would be pretty huge. It's like if you were to use un-targeted marketing for your business. All of a sudden, your message is blazing across the radar of uninterested people. In this case, the consequences are that your marketing budget goes up in smoke. Instead, "zero in" on people who are actually looking for your product or service: http://bizdevshots.com/solution/ Here's to targeting your marketing with pinpoint accuracy without freaking out the neighbors, Matt Hardy BizDevShots Podcast BossInternetMarke...


 
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Whenever it gets close to the Super Bowl, people get excited. Sure, some for the game, others for the ads that they play during it. Each ad costs $5 million dollars per spot. Top top it off, the American Marketing Association says that they don't really help sell more product. Sure, we all remember the funny ad. But did we all run out and buy that product because of it? So do these ad spots translate directly into sales? Does it fatten the bottom line? Nope. Not according to the AMA. Why not? Because it's interruption-based advertising and un-targeted. More than half the people want to actually WATCH THE GAME. And unless they are amused by the occasional funny commercial, they are going to fast-forward through all the ads. Bye bye ad spend. And targeting? Not a chance. The closest you get to being able to pinpoint an audience is to assume that around half of them like to watch football....

 
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Did you know that the odds of getting struck by lightening is 1 in over 700,000? Compared to winning the lottery, those odds seem pretty good. I saw a video the other day of some guys who were in a boathouse looking at a storm on the water. It was all fun and games until lightning tore through the sky and hit the water about 5 feet from where they were standing. They didn't get hurt, but it sure freaked them out. It got me thinking.... If you're growing your biz, there is a constant need to attract new customers. And if you're wanting to attract lightening, you setup a lightning rod. Targeted advertising, then, is the lightning rod that attracts new customers to your business. And when you use online traffic - it can happen in an instant. One moment it's biz as usual - the next everything changes: http://bizdevshots.com/solution/ Here's to having your business struck by a lightning bolt of new custom...