Posts Tagged ‘target market’
 
 
 
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Life in biz ain't always easy. There are any number of challenges you can face on any given day. Increased competition, increased cost of materials, employee problems and so on. But one problem shouldn't be getting your message in front of the right kind of buyer. Learn from the criminals behind bars who made the mistake of selling fake drugs to fake buyers - it doesn't end well. Just like selling your fake drugs to an undercover cop doesn't end well (as a 31 woman in Helena found out), putting your products in front of uninterested prospects often turns out to be a bad decision in the end as well. Speaking of bad ideas - in this podcast, I cover a particularly good one: http://bizdevshots.com/podcast-assassinating-a-bad-business-idea/ Here's to having a game-plan that has been thought through and tested, Matt Hardy BizDevShots Podcast BossInternetMarketing.com

 
Momentary Brilliance
 
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Let's chat about marketing for a second, shall we? Yes - I know I said "Sales"...but you'll be ok - read on. A withered-old marketing grand master once told me: "The stupid-simple definition of marketing is this: Find out what the market wants, and give it to them." Simple as advertised. And yet, devastatingly effective. The more time you put into finding what the market wants, the less sales resistance you will run into. No need to hard-sell anyone if they're already frothing at the mouth for what 'choo got. Translated: sales come easier and faster. Once you've got a product and a target market picked out, all you need to do is find out where they're at. Hint - They're over here: http://bizdevshots.com/solution/ Here's to finding buyers who want what you got - rather than trying to convince people to buy, Matt Hardy BizDevShots Podcast BossInternetMarketing.com


 
Momentary Brilliance
 
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Whenever it gets close to the Super Bowl, people get excited. Sure, some for the game, others for the ads that they play during it. Each ad costs $5 million dollars per spot. Top top it off, the American Marketing Association says that they don't really help sell more product. Sure, we all remember the funny ad. But did we all run out and buy that product because of it? So do these ad spots translate directly into sales? Does it fatten the bottom line? Nope. Not according to the AMA. Why not? Because it's interruption-based advertising and un-targeted. More than half the people want to actually WATCH THE GAME. And unless they are amused by the occasional funny commercial, they are going to fast-forward through all the ads. Bye bye ad spend. And targeting? Not a chance. The closest you get to being able to pinpoint an audience is to assume that around half of them like to watch football....

 
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Did you know that the odds of getting struck by lightening is 1 in over 700,000? Compared to winning the lottery, those odds seem pretty good. I saw a video the other day of some guys who were in a boathouse looking at a storm on the water. It was all fun and games until lightning tore through the sky and hit the water about 5 feet from where they were standing. They didn't get hurt, but it sure freaked them out. It got me thinking.... If you're growing your biz, there is a constant need to attract new customers. And if you're wanting to attract lightening, you setup a lightning rod. Targeted advertising, then, is the lightning rod that attracts new customers to your business. And when you use online traffic - it can happen in an instant. One moment it's biz as usual - the next everything changes: http://bizdevshots.com/solution/ Here's to having your business struck by a lightning bolt of new custom...

 
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When I'm driving around my city, I almost always spot one of those vanity license plates. Maybe you call them "personalized" license plates. At any rate, they are the plates where someone can pay extra to have their own slogan, name or abbreviation on it. Some range from the obvious like a business name, so something more obscure. I'm not sure what "MBIN" would stand for. The numeric version of their ATM Pin? Mountain biking? An acronym that reminds him of his anniversary or wife's birthday? I don't know. I'm not super awesome at the game of license plate charades. But the same sort of confusion can occur if you aren't promoting your business using TARGETED traffic. The person seeing your ad will wonder what it means and how they got there as they aren't interested in it at all. And "Poof!" there goes your money - wasted on untargeted ads. Don't use un-targeted advertising:

 
Tutorials
 
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part10
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part10
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part10



 
 
Tutorials
 
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part9
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part9
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part9


 
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How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part8
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part8
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part8


 
Tutorials
 
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part7
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part7
How-to-Tap-Into-a-White-Hot-and-Lucrative-Blog-Niche-That-is-Actually-FUN-Part7