Posts Tagged ‘responsibility’
 
 
 
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There seems to be a certain amount of slack the market seems to give companies marketing their product. We all know that they are going to claim that their product is particularly awesome. And we expect them to live up to at least most of their claims. Well, an American man is taking things quite literal and is suing Anheuser-Busch because their Leffe Beer isn't made by Monks. Interesting. I'm all for truth in advertising, as it ensures customer satisfaction. In fact, I've done an entire podcast on how to keep your product congruent so your customers don't suffer a post-purchase hangover: http://bizdevshots.com/podcast-the-russian-prince-rule-your-product-royally-with-an-iron-fist/ Here's to happy customers, Matt Hardy BizDevShots Podcast BossInternetMarketing.com

 
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Robert Kiyosaki's Rich Dad books were at one time some of the most purchased books on personal finance. And over the past few years, he's been in and out of court getting sued for how he's run his company. He championed ideas about buying real estate with little to no money down, giving you the idea that you could just sit back and let the cash flow in. And while some of his ideas can get you thinking creatively about real estate, the majority of them lack any sort of actual tactics. Most often in biz and life, there is a big difference in time, energy and investment spent before you'll ever see a positive return. It's one thing to claim that you can buy homes with no money down, stuff a renter in them and then retire as checks arrive like clockwork. Once you go to put it into action, you realize there are a lot of missing details that make the difference between making and losing money. Don't fall for general pie-in-the-sky m...


 
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There is a custom in India that doesn't make much sense to me. Actually, as it's been recently outlawed in India - they don't think it makes much sense anymore either. But some continue to practice it. The custom? Shooting off celebratory gunfire at a wedding. In the last two weeks, 2 people were accidentally killed from this. One was a boy in a neighboring town, the other was a groom. Like with most bad ideas, it probably seemed like a good idea at the time. Maybe it was even fueled by some celebratory drinks. But it ended badly. Same can be said when it comes to running the ad campaign for your biz on your own. Seemed like a good idea at the time, but ends up causing grief. Don't shoot yourself in the foot by going at it without help: http://bizdevshots.com/solution/ Here's to avoiding needless mistakes that can kill your dreams of a healthy future for your biz, Matt Hardy BizDevShots Pod...

 
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A lab coat and some fake credentials do not a Dr make. In Florida, an 18 year old boy was arrested after giving physical exams and medical advice to people. He had opened his own "holistic medical clinic" and even gave himself made up credentials. Of course he gave himself a Ph.D., but nobody's quite sure what “HHP-C” and an “AMP-C" stand for. This wasn't the first time he'd been caught either. About a year earlier, he was caught pretending to be a Dr in a hospital as he peeked in on gynecology exams. Apparently he kept a number of different lab coats in his car, depending on the costume he needed at the time. Sounds like a creepier version of the movie "Catch Me if You Can" with Leonardo Dicaprio. Same thing holds true with all the self-proclaimed biz dev experts out there. How many of them have actually spent time working ON or IN a business? Or did they just whip up some cool sounding credentials to b...

 
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