Posts Tagged ‘branding’
 
 
 
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A monster 15ft long alligator has been shot and killed in Florida. Ironically, the man whose property it was found on does guided hunts for alligators on his property. The beast was so large he had to use a tractor to move it. How does this relate to "The Donald"? No, his campaign isn't as dead as this pre-historic beast. Rather, I think they share some similarities. The discovery of this giant creature and the fact that he was hunted & killed on this Florida soil with outrage some, and endear others. Haters will hate, others will appreciate. It stirs up emotion, and provides a lot of advertising for the man's business. Sure, it turns some off - but it gets the attention of his target market as well. Just like Trump has throughout his campaign. Here are just a few tips we've tracked down from his campaign: http://bizdevshots.com/podcast-trump-for-president-how-to-dominate-the-competition/ Matt Hardy BizDevShots Podcast ...

 
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There seems to be a certain amount of slack the market seems to give companies marketing their product. We all know that they are going to claim that their product is particularly awesome. And we expect them to live up to at least most of their claims. Well, an American man is taking things quite literal and is suing Anheuser-Busch because their Leffe Beer isn't made by Monks. Interesting. I'm all for truth in advertising, as it ensures customer satisfaction. In fact, I've done an entire podcast on how to keep your product congruent so your customers don't suffer a post-purchase hangover: http://bizdevshots.com/podcast-the-russian-prince-rule-your-product-royally-with-an-iron-fist/ Here's to happy customers, Matt Hardy BizDevShots Podcast BossInternetMarketing.com


 
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If you want to get your point across, you can always burn an effigy of someone you don't like. Gets your message across for sure - may be a little aggressive though. Kind of like in Mexico where they burned effigies of Donald Trump. Maybe they didn't like his idea of setting up a huge wall to keep illegal immigrants out. Maybe it was a joke gone wrong. Maybe it was just a publicity stunt. Hard to say. But, like him or not, Trump knows how to own the media. I ran over just a few of the points why I think he's a political force to be taken seriously and how you can add some of his tricks to your biz promotions: http://bizdevshots.com/podcast-trump-for-president-how-to-dominate-the-competition/ Here's to dominating the competition, Matt Hardy BizDevShots Podcast BossInternetMarketing.com

 
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So North Korea has a history of doing all sorts of nuclear testing and un-sanctioned rocket launches. Sometimes it's real and sometimes they tell us it was fake. Can you imagine how nervous their neighbors are? They live on pins and needles in the constant fear of a nuke flying overhead or being detonated in the ocean. The fallout (horrible pun intended) from the stress this puts on their relations would be pretty huge. It's like if you were to use un-targeted marketing for your business. All of a sudden, your message is blazing across the radar of uninterested people. In this case, the consequences are that your marketing budget goes up in smoke. Instead, "zero in" on people who are actually looking for your product or service: http://bizdevshots.com/solution/ Here's to targeting your marketing with pinpoint accuracy without freaking out the neighbors, Matt Hardy BizDevShots Podcast BossInternetMarke...

 
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Whenever it gets close to the Super Bowl, people get excited. Sure, some for the game, others for the ads that they play during it. Each ad costs $5 million dollars per spot. Top top it off, the American Marketing Association says that they don't really help sell more product. Sure, we all remember the funny ad. But did we all run out and buy that product because of it? So do these ad spots translate directly into sales? Does it fatten the bottom line? Nope. Not according to the AMA. Why not? Because it's interruption-based advertising and un-targeted. More than half the people want to actually WATCH THE GAME. And unless they are amused by the occasional funny commercial, they are going to fast-forward through all the ads. Bye bye ad spend. And targeting? Not a chance. The closest you get to being able to pinpoint an audience is to assume that around half of them like to watch football....


 
 
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Don't be alarmed - it's just the symphony of psychology and Trump leads the orchestra. How Trump rules the branding world & how you can follow in his footsteps. GDFR - FloRida

 
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2ndrussianprince
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Learning from a brand of vodka: Get your product aligned properly or your customers will suffer a post-purchase hangover. Russia Privjet - Basshunter

 
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introductionNOTANIMATEDanimated
introductionNOTANIMATEDanimated
introductionNOTANIMATEDanimated

Bank Hostages & University Students - A quick look at how NOT to brand your business and scare customers away. Get this wrong and you're in for a world of hurt. Tipping Point - Dallas Smith The Tipping Point by Malcolm Gladwell