Posted January 11, 2016 by bizadmin in Momentary Brilliance

Insights into a Customer’s Brain – Without Having to Perform a Lobotamy

You can put your scalpel away.

And you don’t have to deal with any of the gore.

I’ve done the digging for you and have emerged with an insight to help you stack those dollars.

When customers enter the buying process, they go into it thinking they need all the information they can get their hands on so they can make a well-informed decision.

But here’s the thing – people buy based on emotion.

Yup – we’ll deny it, but every single buying decision is based on emotion… how it makes us feel.

We’ll buy if it’s more convenient.

We’ll buy because it will make us look better, feel better and so on.

At the core of every buying decision that’s what’s going on.

And those hard facts that we scream for in the beginning?

We end up using them only to justify our emotional desire to buy.

Crazy stuff right?

Now get out there and make your pitch in front of pre-qualified BUYERS who are already interested in what you have to offer.

Here’s how:

Here’s to engaging customer emotions on the road to more sales,

Matt Hardy