Posted March 7, 2016 by bizadmin in Momentary Brilliance

Crosshair Marketing – How Not to Miss

The other day I went to a tradeshow.

It was aimed at people who liked fishing, off-roading, hunting and camping – outdoorsy people.

It had virtually everything from guns and scopes to boats and trailers – pretty much anything outdoors related.

So I went to have a look at what was out there.

First off – it was incredibly busy.

Wall-to-wall people and what seemed like hundreds of displays.

With so many displays there are always a few that surprise me.

Knitting related products?

Roofing supplies?

I feel sorry for these people.

It would’ve cost a lot of money for them to have the display at the show.

And yet, as I walked by they were sitting there looking bored with nobody interested in their products.

They probably didn’t have bad products.

And they could’ve been the nicest people ever and had the best customer service in their industry.

But they were trying to sell to the wrong crowd.

If you can’t effectively target the right people, you’re wasting your time & money:

Here’s to putting your products in front of the right people,

Matt Hardy
BizDevShots Podcast