Posted January 8, 2016 by bizadmin in Momentary Brilliance

Copywriting Legend’s Trick to Make Fat Beautiful Again

There have only been a handful of great copywriters.

Of those, even fewer can be called “legendary.”

But Gary Halbert is one of them.

Gary’s method of morphing non-sales into sales turned the direct marketing world on its head and eventually ignited the world of online business.

He has been called “The Godfather of Copy.”

But there is a problem we face today.

And Gary faced it too.

There are just too many businesses that have an anorexic look to them.

Shriveling profit margins and skinny sales numbers have led to many businesses to be a shadow of what they once were, or even what they could be.

I’m sure you’ll agree that fat is beautiful when it comes to your business’ profit margins.

One of the biggest lessons that I learned from Gary was how to combat the demand for a discount on your product or service.

His advice was: rather than offering a discount, add more value to the deal instead.

This not only protects your profit margin but pushes back against your product or service being seen as something that is cheap and easily discounted.

If you want to put some more fat on the bones of your business, you need to check this out:

It’s packed with all kinds of nutritional value that will fatten up your bottom line in no time.

Here’s to making big fat profit margins the new cultural norm,

Matt Hardy