Posted April 5, 2016 by bizadmin in Momentary Brilliance

Being Sued Because Your Beer Isn’t Made By Monks

There seems to be a certain amount of slack the market seems to give companies marketing their product.

We all know that they are going to claim that their product is particularly awesome.

And we expect them to live up to at least most of their claims.

Well, an American man is taking things quite literal and is suing Anheuser-Busch because their Leffe Beer isn’t made by Monks.


I’m all for truth in advertising, as it ensures customer satisfaction.

In fact, I’ve done an entire podcast on how to keep your product congruent so your customers don’t suffer a post-purchase hangover:

Here’s to happy customers,

Matt Hardy
BizDevShots Podcast